MY EXPERIENCES
Roles & Responsibilities
Remote
October 2020 - Present
FOUNDER AND EDITOR IN CHIEF OF TOASTEE MAG
Founded an independent magazine where we raise a toast to some amazing people. Lead the magazine design, source and manage the contributors, liaise with advertising clients, and market the magazine across social media and community channels.
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Remote
July 2020 - Present
HEAD OF MARKETING @ LIFE STARTUP
Lead marketing and awareness efforts through strategic content and social media strategy. Manage a team of international and remote copywriters, marketers, and designers as well as coordinating external collaborations.
Remote
August 2020 - Present
PRODUCT DESIGNER @ PWMI
A member of the Youth Action Board and the Development and User Platforms team. Undertake the creation of new digital services from the research phase up to design and testing along with raising awareness of the organization.
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Dublin, Ireland
December 2018 - February 2020
SENIOR PRODUCT STRATEGY ANALYST @ ACCENTURE, THE DOCK
Curated the center's innovation portfolio and designing new business groups and opportunities. Led the development and design of new propositions along with market research, and commercial and go-to-market strategy.
Dublin, Ireland
November 2017- December 2018
BUSINESS ANALYST & RESEARCHER @ ACCENTURE, THE DOCK
Responsible for the management and delivery of new technology products. Coordinated multi-disciplinary teams while leading Agile ceremonies and market research.
Edinburgh, UK
January 2017 - March 2017
INNOVATION CONSULTANT FOR STANDARD LIFE
As part of a Master's consulting project, I collaborated with the then, Business Innovation Team, to expand and refine their services in the company. Created a new product development methodology for the team.
Edinburgh, UK
January 2017 - March 2017
CONSULTANT FOR FAIR BUSINESS ALLIANCE
As part of a Master's consulting project, I worked with the client to expand the sales of their premium chocolate line. Formulated a new marketing and sales strategy to increase UK presence.
Edinburgh, UK
August 2016 - April 2017
TRAINING AND EVENTS COORDINATOR @ EUSA
Supported the development of student volunteers and leaders by organizing engaging events, creating skills development workshops, and reporting program improvements based on student feedback.
Livingston, UK
June 2015 - April 2016
COMMUNICATIONS INTERN @ JABIL
Organization and coordination of the company internal innovation competition, Deliver Best Practices along with leading multiple successful projects improving the delivery of the competition.
Edinburgh, UK
January 2015 - June 2015
AWARENESS AND FUNDRAISING INTERN @ PROSTATE SCOTLAND
Responsible for supporting fundraising campaigns and managing volunteer and donor relations as well as content development for campaigns and initiatives.
MY SERVICES
Tricks of the Trade
COPYWRITING AND STORYTELLING
Clear, Concise, Impactful Communication
Whether it is editing, copywriting, ghostwriting, or magazine design, I will be sure to communicate your story, ideas, and messages in a clear, concise. and creative way ensuring your call to action is answered.
STRATEGIC RESEARCH
Understanding the trends and users
Whether analyzing reports for market trends, testing products with users, or interviewing stakeholders, I am an experienced researcher that will ensure you're heading in the right direction, asking the right questions, and uncovering new insights.
DESIGN
Creating new business and experiences
It is identifying opportunities and journeys, creating key service and product experiences, and designing human and user-centric businesses to bring it all to market.
MY SKILLS
COPY EDITOR
Blog and Article Writing
SEO
Social Media
Content Strategy
Magazine Design
RESEARCH
Qualitative Methods
Mix-Methods
Survey Research
Interview Research
Market Research
DESIGN
User Research
Facilitation
User Journeys
Business Design
Wix & Wordpress
EDUCATION
My Studies and Certificates
September 2016 - August 2017
ENTREPRENEURSHIP AND INNOVATION, MSC WITH DISTINCTION
An intensive Master's course by the university's Business School. Covering innovation methodology, entrepreneurialism, business research, commercialization, and design thinking.
September 2012-May 2016
INTERNATIONAL RELATIONS, MA
An undergraduate degree focusing on politics, international policy and economics, and supranational institutions. Specialized in international political economy studies.
March 2019 - May 2019
DISRUPTIVE STRATEGY CERTIFICATE
A course on applying Clayton Christensen's Disruptive Innovation theory and techniques to identify new opportunities and form innovative businesses.
April 2020 - June 2020
INTRODUCTION TO HUMAN-CENTERED DESIGN
A course on applying Human-Centered Design principles and IDEO's Design Kit to create a solution for a social cause.
