BLOG EDITOR AND SEO
Manage Life Startup's blog by sourcing guest bloggers and illustrators to create complementary pieces. Additionally, I edit the blog to ensure clear messaging, grammar, and adherence to SEO best practices.
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My work enables a continuous stream of thought leadership from Life Startup that aligns with the company's mission. It has improved the company's SEO ranking and authority along with increasing website traffic and brand recognition.
MARKETING STRATEGY
Due to the low budget, marketing focused on leveraging the influence of Life Startup's current network and expanding brand awareness through publications and speaking opportunities.
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This involves seeking speaking opportunities and articles in publications to expand brand awareness. Additionally, I worked with Life Startup to expand the #IamRemarkkable Google initiative sessions to provide a free entry point into Life Startup and expand the company's following.
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Additionally, I worked on expanding the guest speaker line-up for Life Startup's #WhatInspiresMe sessions. The aim is to increase brand awareness and to leverage the network of guest speakers to also expand Life Startup's following.
CONTENT STRATEGY
To maximize content and improve authority and searchability, the content strategy focused on creating blog articles relevant to Life Startup but could be easily broken down into shareable microcontent.
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I established weekly and monthly content themes that guided blog content creation and social media post content.
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I frequently repurposed macro content, particularly blog content, into bite-size macro content for social media. This improved efficiency in the development of social media content. It also allowed for increased authority as blog sections and links were reshared. Additionally, it created more value to followers by breaking down blog articles into quick insightful tips.
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My work enabled consistent messaging and voice while improving the SEO and authority of Life Startup.
SOCIAL MEDIA CONTENT DESIGN
To advertise events, promote blog articles, and encourage an increase in social media activity, I developed and designed shareable, text-based social media posts to easily communicate ideas and events.
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Similar designs and content was developed to share recommended books, reviews, and inspiring quotes.
"Elizabeth has been heading up my Marketing function leading a team of 7 people. She has set up a marketing strategy from scratch, defined strategic channels, content strategy, social media marketing approach, and coordinated the consistency of the design and messaging throughout all our communications.
Working with Elizabeth is always a huge pleasure - she is an innovative and independent thinker, always taking a strategic approach, seamlessly running the team, exponentially growing our presence, and building brand awareness.
I've felt I can fully trust her and rely on her and always consult her on strategic matters, as she is always full of creative ideas for how to grow the business and maximise our marketing efforts with minimum investment.
I would highly recommend her to anyone who is looking to set up a marketing function from scratch as well as to existing businesses that are looking to maximise the impact of their marketing efforts."