Hello!
I'm
Elizabeth.
(She/Her)
I love creating new products and services that clients and users love along with the stories and communications to get everyone engaged.
Tellin' Stories and Makin' Things
I love telling stories and making things. From launching a magazine to designing a mental health app, I love creating new digital services, researching the best approaches and ideas, and telling stories to bring people along the journey. I'm good at it too. I unlocked $310M in potential sales.
From orchestrating an innovation competition at a manufacturer, designing new services at a tech innovation hub, coordinating fundraisers at a charity, and more (!), I know how to break down complex thoughts and design a tailored message for any audience as well as use social and market insights to influence product design, craft a strategic roadmap, and bring a product to market.
Not only that, I'm an avid researcher, be it people or markets, who loves using social and market insights to influence the design and bring a product to market.
Need proof? Check out my portfolio. I'm especially proud of Toastee Mag (my editorial baby) and Get To Zero (my sustainability passion).
My story over 3 countries
I'm an energetic optimist and strategic creative, originally from LA. Unlike my classmates, I decided to move across a continent and an ocean for college. Here I come Edinburgh!
After 5 years and two degrees (a Bachelor's in International Relations and a Master's in Entrepreneurship and Innovation), I hopped over to Ireland bringing along years of facilitation, research, communication, and charity sector research.
In Dublin, I worked at Accenture's Global Innovation Center, The Dock, leading teams and designing new businesses and products for over 2 years.
After returning state-side to California, I freelanced helping small organizations bring their visions to the work through marketing and design research. One day, frustrated with mainstream publications, and inspired by individuals' response to the pandemic, I launched a digital magazine, Toastee Mag.
Now, you'll find me crafting social posts and messages, concocting engaging articles, designing beautiful layouts, and researching new trends for a variety of audiences around the world. If I'm not doing that, you'll find me trying out yoga, bullet journaling, and experimenting with new dishes for my food blog.
